Brazil's mobile gaming space is booming. In 2017 it amounted to $280 million, putting it just behind Spain and Italy. Compounding this growth, Brazil also has an audience hungry for more free to play games and are willing to pay for it.
It's becoming the El Dorado for indie game developers; ample with possibility but still in development.
Let's break it down; one of the main reasons for this explosion growth has been the substantial increase of smartphone penetration. Over half of the population is now connected to the internet, whereby giving them unlimited access to mobile games and leap frogging traditional PC based console games. They can now play games wherever, whenever. The good news is smartphone penetration is expected to only increase, and mobile growth alongside it.
As highlighted above, they're also willing to pay for games. According to data released in May 2015 by Newzoo and OneSky, of the 48.6 million video game players in Brazil, 17.2 million paid for games, representing 35.4% of the group. As Brazil's economy further grows and diversifies, Brazilians will have more disposable income making them the perfect audience for indie game developers.
There is no doubt that this is a large consumer base who are more than willing to commit to a game and pay for it. This news has been very encouraging for indie game studios who have flocked to the paradisiacal landscape of Brazil with the goal to quench this mobile gaming thirst.
I had the chance to sit down with Marisardo Filho who is a local indie game developer, who currently has a couple of games in development.
Spoiler alert: I think it's time we all consider moving to Brazil.
Hi! Could you tell me a bit about yourself?
Hi! I am the Producer/Creative Director/Studio Head in the Game Lab Project and Zug Studios, I have
more than 8 years of experience working in the game market, and I am currently finishing a Ph.D. in Design, focusing on Game Design.
I’ve decided to focused on mobile games because it is a great market with a lot of opportunities, and I believe the technical issues don’t demand as much as in console and PC games, what turns more viable to work on games focused on this platform with a not so big team.
You’re currently based in Brazil. What are your thoughts on Brazil being a growing mobile game market?
I believe Brazil has a lot of potential, since Brazilians love to play games, and live a culture environment similar to North America. I believe Brazil can bring different solutions, based on our multicultural references, and our natural ability to deal with very hard situations. I believe in a near future we will have a very bigger game development environment, we are already living this change, with a lot of new studios arising.
What are your current favourite games?
Mobile: Clash Royale, Clash of Clans, Warfriends, Hearthstone, Puzzle Fighter, King of Thieves…
Others: Battlefield, Overwatch, Diablo, Zelda: BTW, Mario Odyssey, The Last of Us, Batman Arkham Series, Titanfall, Evolve, Nintendo Land
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About The Author: Caroline Corbett-Thompson
Caroline is the Marketing Director at Itavio. You'll find her listening to NPR and scowling 99% of the time.
More posts by Caroline Corbett-Thompson